A powerful loyalty platform built for Canadian dealerships. Club OpenRoad helps dealerships manage branches, reward customers, and streamline service bookings — all in one seamless platform that turns one-time buyers into lifelong advocates.

In the competitive world of automotive dealerships, loyalty isn't built in the showroom — it's built in every interaction that follows.
Club OpenRoad is a comprehensive loyalty platform purpose-built for Canadian dealerships, designed to strengthen customer relationships, reward meaningful engagement, and streamline operations — all from one powerful, intuitive platform. We engineered Club OpenRoad to give dealerships the tools they need to keep customers coming back, spending more, and referring others.
Scale without losing control. Club OpenRoad gives dealership groups complete visibility and management capability across all their branches — from a single, unified dashboard. Monitor performance, manage teams, and maintain consistency across every location with ease.
Great experiences deserve to be rewarded. Club OpenRoad's flexible rewards system lets dealerships create and manage loyalty programs that keep customers engaged long after the sale — with points, perks, and incentives that make every service visit, every referral, and every interaction more valuable.
Convenience drives loyalty. Club OpenRoad's integrated service booking system makes it effortless for customers to schedule appointments, track their service history, and stay connected with their dealership — reducing no-shows, increasing repeat visits, and building the kind of relationship that lasts for years.
First consultation is free, no commitment. Our team is ready to guide you from ideation to go-live.